Marketing Manager Resume Example

Dana Rivera
dana.rivera@email.com | (713) 555-0543 | linkedin.com/in/danarivera

SUMMARY
Marketing Manager with 7 years driving B2B demand generation and brand growth. Generated $4.1M pipeline through integrated campaigns in 2023; reduced CAC by 28% through channel mix optimization.

EXPERIENCE

Marketing Manager — CloudDesk (B2B SaaS), Austin, TX | Jan 2020 – Present
• Planned and executed integrated marketing campaigns (paid, SEO, email, events) generating $4.1M qualified pipeline in 2023
• Reduced customer acquisition cost from $620 to $445 (28%) by reallocating budget from low-intent to high-intent channels
• Grew organic search traffic 185% in 18 months through content strategy and technical SEO improvements
• Managed $1.2M annual marketing budget and a team of 3 (content writer, paid specialist, designer)

Marketing Specialist — BrandSync Agency, Dallas, TX | Mar 2016 – Dec 2019
• Managed Google Ads and LinkedIn campaigns for 8 B2B clients with combined monthly spend of $180K
• Launched HubSpot CRM and marketing automation for 3 clients; improved lead-to-opportunity conversion by avg 22%
• Wrote and published 4 SEO articles/week; grew client blog traffic from 2K to 28K monthly visitors in 14 months

EDUCATION
B.B.A. Marketing — University of Texas | 2016

SKILLS
Platforms: HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads, Meta Ads | SEO: Ahrefs, SEMrush, Google Search Console | Analytics: GA4, Looker, Excel | Tools: Canva, Figma (basic), Notion